Amazon and Sidoman: curious similarities worth knowing about

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January 15, 2018

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The world has changed significantly since any of us were kids. Somewhere along the way, someone decided that walking to a brick and mortar shop to buy those dresses and trinkets that we like and place so much value on was simply too tiresome. This, opened doors for organizations such as Amazon to step in and take all the headache out of walking.

In real sense, Amazon is sort of a freight forwarding service but for everyday stuff.  Amazon, like all freight forwarders, has gone out of its way to make relationships in the e-commerce industry. It has managed to collect the world’s largest number of retailers so that all the work is done for you; all you have to do is select an item that you want, pay for it, and check out. Voila! Easy peasy, lemon squeezy.

Amazon and Sidoman similar? Really? How?

What Amazon is doing, and doing extremely well, is nothing more than what freight forwarding companies such as Sidoman have done for years. Shipping is an extremely complex venture. Picture having to get 2,000 boxes of shoes from China to different retail stores in Kenya; doesn’t sound so easy, does it?

Like Amazon, Sidoman also has to concentrate on value addition. As technology continues to make the purchasing process more efficient, it has allowed more companies to join the e-commerce game, such that Amazon now has competitors. Similarly Sidoman must exist in the same environment as other freight forwarders. However, to remain the best, it must go the extra mile to differentiate itself and stand out.

Adding value, through expertise, expanding contacts in the world of logistics, and using specialized technology which makes freight forwarding more efficient are some of the ways that Sidoman uses to define itself as a leader in the field. That is why Sidoman can get it to you faster and for less money.

How has technology changed the logistics industry?

Technology has made it possible and easier to access software that freight forwarders can utilize to better control the logistics process. Everything nowadays from recruiting and driver staffing, to monitoring and coordinating fleet can be improved with technology. The improved ability to communicate and get access to fleet information effortlessly, has allowed freight forwarders to improve upon delivery times, which is of course of benefit to you, the customer.

Safety technology is perhaps one of the best things to happen to logistics and freight forwarding in general because it has helped significantly with issues such as:

  • Stability control
  • Collision avoidance systems
  • Blindspot warning devices for truck haulage etc.

Investments in safety technology have not only reduced injuries and fatalities but they has also helped freight forwarders cut costs considerably.

Have any insights regarding how technology has shaped the world of logistics? Reach out here.


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